About Us
We set out to build the most efficient macro tracker on the market. Macros are Macronutrients e.g. Protein, carbs, fats etc. By tracking these and consuming the right amount, you can gain muscle quicker, lose fat faster and improve energy levels. Between us, we have tracked our macros for over 10 years for various events and guess what? Once we made weight for our fights we deleted the apps. Why? Because the trackers weren’t intuitive and took lots of time to use.
Effortless Nutrition Tracking Through WhatsApp
MAIN has been created with ease of use as the top priority. For that reason, we have chosen to integrate MAIN into WhatsApp. Even my Grandad texts his mates on WhatsApp. With MAIN, you can chat as if you were explaining your meal to one of your friends. When you want to dig into historic data (weight, average calories etc) or edit your information, you simply click a link in chat and can view the dashboard that is part of our website. The dashboard will show graphs and your progress in each area over time.
How it all started…
Our History
1. BORN FROM REAL EXPERIENCE
Elliott, a seasoned professional MMA fighter with over a decade of experience, faced the intense pressure of precise food and weight tracking. With championships on the line, he couldn’t afford mistakes. Every calorie counted as he dropped 10 kg over 10 weeks during fight camps, relying on various apps to manage his strict regimen.
2. FRUSTRATION SPARKED INNOVATION
Kern had also used the same apps as Elliot and understood the frustrations. Coincidently, Kern had already developed a chatbot for recipe suggestions and shopping lists. During a conversation about the existing Apps and potential solutions the idea for MAIN became clear: while having a personal nutritionist available 24/7 may be ideal, it’s unrealistic for most, AI could replicate—and even exceed—the capabilities of a human. The idea to harness AI for comprehensive, accessible nutrition support was born.
3. PASSIONATE ABOUT ACCESSIBLE NUTRITION SOLUTIONS FOR ALL
Making food tracking as easy as possible is one of our goals. Another is to help people in this world of temptation, ultra processed foods and addictive junk are on every corner. Not everyone can afford a nutritionist to help them make better decisions. MAIN steps in to bridge the gap and provide judgement free support to those who need it
By merging macro tracking and AI technology, MAIN offers a revolutionary way to manage your nutrition
